About Us

BTW Cars (Behind The Wheel Cars) is a small, family-run car business based in Berkshire, founded on one simple idea:

buying a car should feel exciting, not stressful.

We know how overwhelming the used car market can be – hidden histories, rushed viewings, pushy sales tactics and cars that just don’t live up to the advert. BTW Cars was born to be the complete opposite of that.

For us, this isn’t just about metal and mileage. It’s about relationships, trust and making sure you drive away genuinely delighted with your new car – and still happy months and years down the line.

A family business that actually acts like one

BTW Cars is run by family, not a faceless group. That means:

• You’ll speak directly to the people who own the business and chose the car you’re looking at.
• We’re building something for the long term, so your experience genuinely matters to us.
• We rely on reputation and repeat customers, not quick sales.

We treat every customer the way we’d want our own family to be treated when buying a car: with honesty, patience and zero pressure.

If that means spending extra time on the phone, filming detailed walk-around videos, or hunting for a very specific spec you’ve got your heart set on – we’re up for it.

Specialists in Japanese imports & handpicked European cars

We specialise in high-quality Japanese imports and carefully chosen European cars, especially models like:

• Volkswagen
• Mercedes-Benz
• Volvo
• Mini
• BMW
• Nissan
• And many more!

Why Japanese imports? Because we’ve seen first-hand how clean, low-mileage and wel maintained many Japanese cars are compared to typical UK equivalents. They often benefit from:

• Lower average annual mileage
• Excellent maintenance culture
• Less exposure to harsh winter road salt

We work with trusted partners at Japanese auctions to source cars with excellent histories and condition. What does that mean? It means we actually have a team of people that are on the ground in Japan inspection our vehicles before they get the green light to be shipped to the UK. From there, we handle everything: shipping, registration with DVLA and conversion work to ensure the vehicle is changed to UK standard. All our vehicles come with MPH dials, MPG meters, miles on the clock and UK radio stations - many dealers that import cars do not change these over..

We handle the hard work so you don’t have to

Importing a car or buying something a bit “different” can sound complicated. Our job is to make it simple and enjoyable.

For Japanese imports and European cars alike, we take care of:

• Full UK registration & paperwork
• MOT and servicing before you collect
• UK-ready conversions, such as:
• Speedometers converted from km/h to mph
• Radio / head unit adapted for UK frequencies
• Any required lighting and safety changes for UK road laws

Your car can be insured by Admiral with 0% price rises for it being an import - Admiral (the largest UK Car insurance company) have confirmed imported cars from Japan are priced the exact same as a normal UK non-imported vehicle.

The aim is that when you get in and turn the key, it feels like a car that’s always been at home on UK roads – just in better condition than most.

“We’ll bend over backwards” isn’t just a slogan

We genuinely mean it when we say we’ll go the extra mile.

That can look like:

• Staying late so you can view a car after work
• Helping arrange delivery if you’re travelling from further away
• Talking you through the pros and cons of different models, even if it means you don’t buy from us today
• Being available after you’ve bought the car if you’ve got questions or need advice

We would rather lose a sale than lose your trust. If we don’t think a particular car is right for your needs, we’ll tell you – and help you find something that is.

A smoother, more personal car-buying journey

When you deal with BTW Cars, you’re not just another lead in a CRM system. You’re someone we hope to see again – when your friend needs a car, when you’re ready to upgrade, or when you just want some honest advice.

Here’s what you can expect from us:

• Straight answers, no jargon
• Clear pricing – no hidden “admin fees” or last-minute surprises
• Transparent descriptions – we’d rather slightly undersell a car than oversell it
• Time and attention – to make sure the car genuinely fits your life

Let’s get you behind the wheel

Whether you’re curious about Japanese imports, looking for a clean VW Golf or Mercedes A-Class, or you simply want a friendly, no-pressure chat about your next car, we’d love to hear from you.

BTW Cars is here to make your car-buying journey easy, relaxed and genuinely enjoyable – with a family team that will bend over backwards to help you find the best car possible.